437 Madison Avenue is an 800,000 SF Class A office tower built in 1967 by the William Kaufman Organization. The building has undergone a complete transformation including a redesigned lobby, plaza and building entrance, upgraded interior corridors and bathrooms, new building systems and mechanicals, and forward-thinking building amenities including a 15th floor Sky Lounge with outdoor conference rooms. MTG repositioned and reintroduced the building to the market through and exciting brand campaign conveying the story of the building's transformation appealing to the demands of modern tenants.